Brand Guidelines

Description

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

What this skill does

1. 1Applies Anthropic's official color palette — primary dark/light, mid-gray, and three accent colors — to any artifact requiring on-brand visual formatting.
2. 2Assigns Poppins to headings and Lora to body text, with automatic fallback to Arial and Georgia when custom fonts are unavailable.
3. 3Cycles accent colors (orange, blue, green) across non-text shapes to maintain visual interest within brand constraints.
4. 4Works with existing system fonts — no pre-installation required for basic use, though pre-installing Poppins and Lora improves fidelity.

When to use

• When generating a presentation, report, or document that needs Anthropic brand styling.
• When post-processing any artifact to match corporate visual identity before sharing externally.
• When building design assets and need exact brand color values and typography rules in one place.