Analytics Tracking

Description

Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking...

What this skill does

1. 1Designs an event taxonomy using the noun_verb naming convention before touching any platform, covering core funnel events, micro-conversions, and the parameters each event should carry.
2. 2Configures GA4 properties, data streams, enhanced measurement settings, and conversion events, with GTM container structure built around data layer pushes or CSS selector triggers.
3. 3Sets up conversion tracking for Google Ads and Meta Pixel including Conversions API for server-side recovery of iOS and ad-blocker-blocked events.
4. 4Debugs tracking issues through a structured sequence — GTM Preview, GA4 DebugView, Network tab — and flags common problems like double-firing tags, missing user_id, and UTMs being stripped.

When to use

• You're launching a new SaaS product and need GA4 and GTM configured from scratch with a clean event taxonomy.
• Paid campaign numbers in Google Ads and GA4 don't match and you need to find the attribution gap.
• A specific conversion event is missing from GA4 reports even though GTM Preview shows it firing.
• You're entering EU markets and need to implement Advanced Consent Mode before your next campaign launch.

Tools used