Cmo Advisor

Description

Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.

What this skill does

1. 1Answers the four core CMO questions — who you're for, why they choose you, how they find you, and whether it's working — using channel-level CAC, LTV:CAC, pipeline contribution, and payback period as the primary metrics.
2. 2Selects and configures the right growth model (PLG, sales-led, community-led, or hybrid) based on ACV, ICP, and activation data, and maps the model to the right team structure.
3. 3Allocates marketing budget from the revenue target backward: new customers needed, conversion rates by stage, MQLs required, and spend by channel based on CAC targets.
4. 4Runs two Python tools — a budget modeler projecting MQL output by channel and scenario, and a growth model simulator projecting MRR by model and channel mix.

When to use

• CAC has been rising quarter over quarter and you need to diagnose whether it's a channel efficiency problem or a lead quality problem.
• Marketing and sales disagree on what an MQL is and pipeline attribution is unclear.
• You're entering a new market and need to validate the ICP, estimate budget, and select the right growth motion.
• You need to present pipeline contribution by channel at the next board meeting and the current reporting doesn't break it down.