Competitive Intel

Description

Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.

What this skill does

1. 1Maps the competitive landscape into direct threats, indirect alternatives, and future competitors using a 2x2 threat matrix updated quarterly.
2. 2Tracks eight dimensions per competitor — product moves, pricing changes, funding, hiring signals, partnerships, customer wins and losses, and messaging shifts — on a mix of monthly, triggered, and quarterly cadences.
3. 3Conducts win/loss interviews for deals above $50K ACV and aggregates findings monthly into ranked win reasons, loss reasons, and competitor win rates by segment.
4. 4Packages intelligence into format-specific outputs: battlecards for sales, positioning updates for marketing, feature gap summaries for product, and a one-page monthly summary for leadership.

When to use

• Your AEs are getting blindsided on calls by competitor claims they haven't heard before.
• A competitor just raised a large round or launched a feature that overlaps with your core offering.
• You lost three deals in a row to the same competitor and don't know why.
• Quarterly competitive review is coming and you need a structured landscape update for the board.

Tools used