Competitive Teardown

Description

Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence. Produces feature comparison matrices scored across 12 dimensions, SWOT analyses, positioning maps, UX audits, pricing model breakdowns, action item roadmaps, and stakeholder presentation templates. Use when c...

What this skill does

1. 1Collects data from at least three sources per competitor — website, app store reviews, job postings, SEO signals, and social media — before scoring anything.
2. 2Scores each competitor across 12 dimensions (features, pricing, UX, performance, docs, support, integrations, security, scalability, brand, community, innovation) on a 1-5 rubric with supporting evidence required for every score.
3. 3Generates five output templates: feature comparison matrix, pricing analysis, SWOT, positioning map, and UX audit checklist.
4. 4Produces a seven-slide stakeholder presentation with threat level, positioning map, feature scorecard, pricing comparison, voice of customer quotes, and a prioritized action plan.

When to use

• You're entering a new market segment and need to understand the competitive landscape before committing resources.
• A competitor just launched a major feature and you need a fast structured analysis to share with product and sales.
• Your quarterly competitive review is due and you need a repeatable scoring process across your tracking list.
• You're building sales battlecards and need data from reviews, pricing pages, and job postings to back up every claim.

Tools used