Content Strategy

Description

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" or \"content planning.\" For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

What this skill does

1. 1Defines 3-5 content pillars tied to product use cases and buyer stages, with subtopic clusters for each.
2. 2Produces a prioritized topic table with target keyword, content type, buyer stage, and customer research rationale for each piece.
3. 3Generates a content calendar with format, keyword target, and distribution channel per slot.
4. 4Runs a competitor gap analysis to surface quick-win opportunities where rival coverage is thin.
5. 5Writes single-page content briefs covering goal, audience, keyword, outline, CTA, and internal links.

When to use

• You need to decide what to write before assigning topics to writers.
• Traffic is flat and you want to audit whether content skews too shareable or too searchable.
• You are entering a new market and need to map topic clusters against ICP pain points.
• Content covers too many audiences and conversion rates are low across the board.