Cs Demand Gen Specialist

Description

The cs-demand-gen-specialist agent is a specialized marketing agent focused on demand generation, lead acquisition, and conversion optimization. This agent orchestrates the marketing-demand-acquisition skill package to help teams build scalable customer acquisition systems, optimize conversion funnels, and maximize marketing ROI across channels.

What this skill does

1. 1Calculates CAC by channel from spend and conversion data, then compares LTV:CAC ratios to flag underperforming channels.
2. 2Plans multi-channel acquisition campaigns with goal-to-channel mapping, budget allocation, and HubSpot automation workflows.
3. 3Builds lead magnet campaigns from landing page structure through multi-channel promotion and weekly CAC tracking.
4. 4Identifies conversion funnel bottlenecks at each stage from awareness to MQL and generates A/B test hypotheses to address them.
5. 5Produces weekly demand gen dashboards and channel benchmarking reports for stakeholder review.

When to use

• CAC has increased quarter-over-quarter and you need to identify which channels are dragging the average up.
• You are launching a lead magnet and need a full campaign plan from landing page through paid promotion.
• Marketing-sourced pipeline is below target and you need to diagnose funnel drop-off points.
• You are entering a new market and need to select and prioritize acquisition channels with budget allocation.

Tools used